August 2011

Testing Marketing – Episode #208

by Richard Wilson on August 31, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing training program.  Testing your marketing is an essential process to understand how efficient your marketing campaigns are.  In this video, I will explain why testing marketing is so important.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Lots of business success comes from speed of implementation.  If your marketing is not working you need to know that very quickly and replace it with a successful strategy.
  2. By testing, you can have objective decision making in your business.  
  3. The importance of incremental improvement is another reason to use testing in your marketing. 
  4. If you only have a certain amount of money to spend on marketing then you want to limit your trade-off costs.
These are some of the reasons that I value testing in marketing so much.  I believe that testing should be a really integral aspect of any marketing campaign.  

Thanks for joining us, and I will see you again soon,

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Internet Marketing Career – Episode #207

by Richard Wilson on August 31, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing training program.  Internet marketing experience has become a highly sought-after commodity in the job market, as more companies look to shore up their deficiencies in this area to adapt to the Digital Age.  In this video, I cover some of the different internet marketing careers out there.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Adwords or Pay-Per-Click Manager: Almost every company uses Adwords and pay-per-click ads and a specialist in this area would be a great addition to these companies.
  2. Search Engine Optimization Manager or Consultant:  There are many opportunities for an SEO expert in today’s job market.
  3. E-mail Marketer: Companies send hundreds of thousands of emails and if you are an expert in internet marketing you will be a valuable addition to these firms.
  4. Marketing consultant: if you are already an experienced marketer, by adding internet marketing training to your background you will be much more diverse.
  5. Online PR Specialist: You can combine your internet marketing, SEO knowledge to be a more diverse and talented PR specialist.  
These are just a sampling of the career doors that could be opened to an internet marketing specialist.  I hope that this has given you a better idea of how to use your internet marketing knowledge in today’s job market.  

Thanks for joining us, and I will see you again soon,

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Social Media Shortcuts – Episode #206

by Richard Wilson on August 31, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing training program.  Social media can be a hard area to learn about, especially if you are busy running your business.  In this video, I explain how you can get into social media quickly, what websites you should use and a couple tips for using social media in your business.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. My top websites for social media are:
  2. LinkedIn.com
  3. Twitter.com
  4. Facebook.com
  5. I also recommend using forums and message boards.
  6. The two goals of using social media are to interact with the consumers and to get your brand to rank well on search engines.  
I know that social media can be an intimidating area to implement into your business’s marketing and customer service strategies, so I hope this video has made it easier for you to integrate social media in your business.

Thanks for joining us, and I will see you again soon,

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Google Adwords Mistakes – Episode #205

by Richard Wilson on August 31, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing training program.   Learning from mistakes is essential for internet marketing especially given that it is new territory for many businesses and marketers.  In this video, I provide you with the top Google Adwords mistakes so you can learn from them and avoid making these mistakes in your own internet marketing.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Here are the top Google Adwords mistakes:
  2. Too many keywords in a campaign causing your click-through rate to be low and the visitors will not be relevant to your target keywords.
  3. Mixing content and search campaigns within the same campaign.  
  4. Mixing international and domestic advertising.  There are different costs for advertising in one country versus another.
  5. Setting up your adwords campaigns so that Google automatically optimizes them.  
  6. Not experimenting enough.  
I hope that you can learn from these common Google Adwords mistakes and avoid making them in your own business.  

Thanks for joining us, and I will see you again soon,

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Internet Marketing Scarcity – Episode #201

by Richard Wilson on August 30, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing training program.   In this video, I explain how you leverage the power of scarcity in your internet marketing.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Scarcity is the psychological principle that shows that if you go to two different websites that offer the same product, you will be more likely to buy one that is seen as more limited or rare.  
  2.  Have time-based product or service availability.  This will make the product or service more scarce and stimulate demand.  
  3. You can use a discount based on that time-based availability.
  4. Use a unit-based scarcity tactic.  Place a limit on the number of products that are available to consumers so that sales are made faster.
  5. Your scarcity tactic must be based on truth, not a high-pressure tactic.
  6. Explain the reason behind the scarcity.   
I hope that this video helps you leverage the power of scarcity to boost the effectiveness of your internet marketing.  

Thanks for joining us, and I will see you again soon,

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Internet Marketing Budget – Episode #204

by Richard Wilson on August 30, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing training program.   Whether you are starting your own internet marketing business or budgeting the internet marketing for your company, it’s important to set a clear budget for internet marketing.  In this video, I give you some tips for setting an internet marketing budget.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Start small.  You want to get the structure set first before you invest a lot in a possibly losing strategy or one that needs adjustment.
  2. Test your pay-per-click ads constantly.   
  3. Make sure you A-B test your actual pages on your website to see what increases conversion rates.
  4. Ensure that your headline is really powerful.  
  5. When you are testing a pay-per-click advertisement, set a small budget that will not hurt you if your campaign is ineffective.  
  6. You have to risk it to get the biscuit.
  7. Diversify your strategies.  
Setting up an internet marketing budget can be crucial to the success of your internet marketing long-term.  I hope that this video has given you some great ideas for creating an effective internet marketing budget.  

Thanks for joining us, and I will see you again soon,

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Internet Marketing Internship – Episode #203

by Richard Wilson on August 30, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing training program.   Obtaining an internship in internet marketing can be difficult, especially if you lack sufficient experience.  In this video, I provide some tips on how to get an internet marketing internship.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Online marketing is growing very rapidly and the need for talented internet marketers is increasing every year.
  2. Unfortunately, most companies don’t have an internet marketing internship set up.
  3. Identify 30 companies that you would like to meet with and that you are going to target.
  4. Go through each of those companies and make sure that each one is focused in your desired industry. 
  5. Create a spreadsheet with each of these companies that you can use to track your progress.
  6. Send communications to these firms.
  7. Be knowledgeable about many areas.
  8. Complete a training or certification program.
  9. Consider initiating a project.
  10. Offer to work for free. 
An internship can be a great way to start your internet marketing career or land a job at a top company.  I hope that this video helps you jump start your internet marketing career.

Thanks for joining us, and I will see you again soon,

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Internet Marketing Mastermind – Episode #202

by Richard Wilson on August 30, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing training program.   A mastermind group is a collection of roughly five like-minded business professionals who meet regularly to share ideas and solve issues in their business.   In this video, I show you how simulating a mastermind group can help you in your internet marketing.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. The mastermind is a group of about  five like-minded business professionals who meet regularly to share ideas and solve issues in their business.
  2. If you encounter a challenge or an issue in your internet marketing you can simulate a mastermind group.
  3. Think about who would be in your absolute ideal mastermind group.
  4. Pretend that you are with each of those members of your mastermind group and gain from their perspectives.
  5. As an exercise, go and write down your ideal mastermind group and try to use this strategy.  
I have used a mastermind group to help improve my business and my internet marketing strategies.  I hope that this video improves your internet marketing tactics and your business.    

Thanks for joining us, and I will see you again soon,

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Internet Marketing Social Proof – Episode #200

by Richard Wilson on August 29, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing training program.   The psychological principle of social proof can give you some insight into why your internet marketing efforts are falling short or why they are succeeding.  In this video, I explain how you can apply this principle to your internet marketing.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Social proof is a psychological principle that if you see someone else doing something you are more likely to do that as well.
  2. Show the number of people who have subscribed to your blog, newsletter or have downloaded your e-book.
  3. Use a third-party to track these statistics.
  4. Use quotes on your website from past customers.
  5. Try to vary the way that you record your quotes using video, audio and text.
  6. Find authorities within your niche. 
I hope that this video has explained how social proof can boost the effectiveness of your internet marketing.  

Thanks for joining us, and I will see you again soon,

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Internet Marketing Reciprocation – Episode #199

by Richard Wilson on August 29, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing training program.   The psychological principle of reciprocation is something I learned by studying Robert Cialdini and influence and persuasion.  In this video, I explain how you can apply this principle to your internet marketing.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Reciprocation is a psychological principle that shows that if you give someone something they will want to give you something in return.
  2. Look at how you get leads now and try to implement reciprocation into all of these activities.  
  3. Give away a tip or something of value in your sales page.  
  4. Another way to enact reciprocation is to give away an e-book or an e-course.
  5. Try moving the free line.  
  6. Use auto-follow email responders like Aweber.  
I hope that this video has explained how reciprocation can make your internet marketing more effective.  

Thanks for joining us, and I will see you again soon,

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