September 2011

Crystal Clear Advantage – Episode #241

by Richard Wilson on September 30, 2011

In the following video, Richard Wilson explains the concept of a crystal clear advantage.  This is a very critical concept that you can really improve your marketing.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. You need to have a concise crystal clear advantage.
  2. Make sure you don’t sound like your competitors.
  3. Your USP should be niche-focused.
  4. Pick apart who exactly you’re targeting and the needs of that user.
  5. Craft your pitch to match that ideal user.

Developing a crystal clear advantage is crucial to the success of your business and your marketing efforts.

Thanks for joining us, and I will see you again soon,

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Mastering Media Channels – Episode #240

by Richard Wilson on September 29, 2011

In the following video, Richard Wilson covers a critical concept: mastering your media.  Here, Richard talks about how you can move past your competitors and gain more exposure than they do, thereby capturing more profits.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Mastering your media refers to what three or four ways that you can most efficiently gather and reach customers and what ways you can use the media to achieve those goals.
  2. Break up the media that you and your competitors use:
  3. Online and Google Adwords
  4. Telecommunications
  5. Written publications
  6. Focus on how you can dominate each of these niches.

Mastering media channels is a great way to reach your customers and outdo your competitors.  Once you’ve mastered your media channels you will be able to reach more clients, gain more exposure and boost the profits for your business.

Thanks for joining us, and I will see you again soon,

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In the following video, Richard Wilson discusses how you can leverage symbols of success & credibility in marketing.   You will hear how you can use symbols of success and credibility to really boost your success in marketing and running a business.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. People’s opinions are often affected by seemingly unrelated factors like success symbols.
  2. Attaching your name to renowned educational institutions can help boost your credibility.
  3. Write down the 100 success symbols that you could gather to boost your credibility and success in marketing.
  4. Consider getting your articles or a book published in a highly regarded publication. 

Leveraging symbols of success & credibility can really boost your success rate in marketing and sales.

Thanks for joining us, and I will see you again soon,

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How to Negotiate a Book Deal – Episode #238

by Richard Wilson on September 27, 2011

Publishers are experts in setting up book deals and they tend to have the upper hand in negotiating book deals with their authors, especially if the authors lack a representative to negotiate on their behalf.   In the following video, Richard Wilson explains how to negotiate a book deal.  Richard draws from his experience negotiating multiple book deals to show you how you can get the best deal possible.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Whoever writes the contract wins.
  2. Contracts are written almost exclusively with the writer’s interest in mind.
  3. All contracts are legal agreements, consider seeing an attorney before following any of the following tips.
  4. Watch out for the low percentages that the publisher offers you.
  5. Beware of next book rights because of the often lengthy review process.
  6. Try to get review copies.
  7. Non-compete clauses can tie your hands in future publishing.
  8. Look at the time constraints and deadlines to make sure it agrees with your schedule. 

I have written several books and worked with multiple publishers over my career.  I have found that people are very reasonable in negotiating a contract, you just have to go in with your eyes open.  I hope that this video helps you secure the best possible book deal you can get.

Thanks for joining us, and I will see you again soon,

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Marsha Friedman Public Relations Interview – Episode #237

by Richard Wilson on September 27, 2011

The following audio interview is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program.    Marsha is author of Celebretize Yourself and CEO of EMS Incorporated a national public relations agency. Marsha is an expert on positioning yourself as an authority and celebrity within your industry and she has experience in helping over 100 clients as well as her own business in doing this..  (Download this file in Mp3 format)

Interview Transcript: Coming soon.

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The Power of Compound Knowledge – Episode #236

by Richard Wilson on September 26, 2011

Here, Richard Wilson talks about the power of compound knowledge from Zurich, Switzerland.  In the following video, Richard explains how you can use the power of compound knowledge to advance your career and grow your business.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. The power of compound knowledge refers to the idea that by investing in knowledge over time you can realize exponential returns.
  2. When you first learn something think of it as a single dot, and a second dot for the next time you learn something and a third dot. 
  3. Each of these dots that you gather over time are connected to each other. 
  4. If you read a chapter in a book or watch a valuable training video then you add another dot and that connects to the other dots.

The power of compound knowledge is a very important concept to understand and it has helped me advance my career over the last few years.      

Thanks for joining us, and I will see you again soon,

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Shep Hyken Customer Service Interview – Episode #235

by Richard Wilson on September 9, 2011

The following audio interview is borrowed from our BusinessTraining.com platform and was originally recorded for our customer service training program.    Shep Hyken is the author of “The Cult of the Customer: Creating an Amazing Customer Experience that Turns Satisfied Customers Into Customer Evangilists.” He also runs his own firm which offers consulting, models, and processes which help companies create loyal customers day-after-day. If you are looking for practical skills on how to create more loyalty among your client base you will enjoy this expert audio interview.  (Download this file in Mp3 format)

Interview Transcript: Coming soon.

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Ann Smith Public Relations – Episode #234

by Richard Wilson on September 8, 2011

The following audio interview  is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program.  Ann is an expert in public relations, and now runs her own public relations and marketing agency. Within this interview she shares some career building strategies, PR tactics, and what it is like to run your own PR agency.  (Download this file in Mp3 format)

Interview Transcript: Coming soon.

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Human Resources Basics – Episode #233

by Richard Wilson on September 7, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our human resources training program.  In this video, you will learn the basics of human resources management along with some tips on human resources management.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. The human resource is a unique and valuable one that companies need to conduct business, interact with customers, and essentially get the work done.
  2. There are three phases of human resource management:
  3. Acquiring Human Resources
  4. Maintaining Human Resources
  5. Developing Human Resources

Human resources management is a very important part of running a successful business.  It is crucial that you and your human resources team are strong in the three phases of human resources: acquiring, maintaining and developing.  

Thanks for joining us, and I will see you again soon,

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Adam Connors Interview – Episode #232

by Richard Wilson on September 6, 2011

The following audio interview is borrowed from our BusinessTraining.com platform and was originally recorded for our recruiter training program.   Adam Connors is Managing Partner and founder of Spire Search Partners. Mr. Connors has about 15 years of executive search and recruiting experience. Now running his own executive search business which caters strictly to the wall street community. Listen to this expert audio interview to learn about the recruiting best practices that he recommends that you follow.   (Download this file in Mp3 format)

Interview Transcript: Coming soon.

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