January 2016

Business to Business Copywriting Strategies – Episode #264

by Richard Wilson on January 18, 2016

I recently interviewed Michael Fischler of Markitek on B-2-B copywriting.   We focused the interview on the differences between consumer focused and business to business focused writing and marketing.  Some traditional consumer copywriters will disagree with Michael’s views but his success speaks for itself and I think those writing to sell business customers right now will relate with this conversation and agree with many of the points made.  This interview is now included in our Certified Copywriting Specialist (CCS) certification program available on the BusinessTraining.com platform (Download the Audio File)

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