Building Brand Loyalty – Episode #188

by Richard Wilson on August 26, 2011

The following video is borrowed from our platform and was originally recorded for our business development training program.  Brand loyalty can be defined as the loyalty, devotion, or otherwise preference a customer has for a brand over others.  In this video, we will explain brand loyalty and why it is important to your business.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Spurious loyalty is when brands are repurchased out of necessity, convenience, etc.
  2. True brand loyalty exists when customers have a high relative attitude toward the brand which is exhibited through repurchasing behavior.  
  3. Brand loyalty occurs through perceptions, storytelling and expectations.  
  4. Give consumers a cause.
  5. Give them a reason to be loyal.
  6. Be consistent.
  7. Be available.
  8. Be responsive.
  9. Be transparent in your PR activities.
  10. React and respond quickly.

Brand loyalty is a very important aspect of public relations, marketing0 and simply running a business.  I hope that this video has given you some methods for building brand loyalty.  


Thanks for joining us, and I will see you again soon,

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