Business Development Commitment – Episode #193

by Richard Wilson on August 28, 2011

The following video is borrowed from our platform and was originally recorded for our business development training program.  In this video, I talk about the influence and persuasion principle of commitment and how it can be utilized in business development.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. A sales funnel is a structuring of your products and services to get as many customers as possible engaged with your company.
  2. Provide free articles, reports or resources in order to initiate the bottom of your sales funnel.
  3. You should start with free resources and move up to a higher price point gradually.
  4. Once the person commits to a free resource you will be able to use that commitment and trust to sell your products.
  5. Get your customers involved at the very earliest stage of your business.

Commitment can be a really powerful tool for business developers, especially in the early stages of your business.   

Thanks for joining us, and I will see you again soon,

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