Business Development Reciprocation – Episode #194

by Richard Wilson on August 28, 2011

The following video is borrowed from our platform and was originally recorded for our business development training program.  In this video, I talk about applying the influence and persuasion principle of reciprocation to business development.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Develop very strong, educational materials that you give to clients at meetings.  This could include a report, a selection of data, an expert interview, etc.
  2. Write a lot of articles within your niche that provide a lot of value to your prospects and customers.  
  3. By providing materials like this you will warm prospects to your business.  
  4. Consider writing a book or guide on your niche subject that will help you become well-known as an expert in your industry and contact more leads.  

All of these techniques will help you use the principle of reciprocation in your business development activities.  

Thanks for joining us, and I will see you again soon,

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