Business Management & The Liking Principle – Episode #73

by Richard Wilson on July 29, 2011

The following video is borrowed from our platform and was originally recorded for our business management training program.  I have researched the psychology of influence and persuasion for the past several years and the “liking” principle is an often overlooked concept in business.  In this video, I explain how you can use the psychological principle of liking to be a better business manager.

Video Transcript/Summary: The strategies and tips provided within this video module include:

  1. Liking is the psychological principle that if you are a business manager and you are trying to get a project accomplished, the people around you will be more influenced by you if they see you as similar to themselves, if they like you, and if they think you are friendly.
  2. This is something that is very often overlooked by business managers. 
  3. One way to employ this psychological principle is to find common ground and personal similarities with the people that you work with and use those similarities to connect with your employees and superiors on a personal level.
  4. Another way to use liking is to mentor someone on your team.  This will help you connect with your staff as a business manager and develop that person’s skills while becoming more friendly with your team.
  5. Lastly, you can try to see any problems, issues or conflicts from the perspective of the people you are managing. 

I have found that by taking concrete steps to employ the liking principle, I have fostered a better relationship with my team and created a more enjoyable workplace.  I highly recommend that you look for ways to use the liking principle in your own business. 

Thanks for joining us, and I will see you again soon,

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