Business Marketing 101 – Episode #189

by Richard Wilson on August 27, 2011

The following video is borrowed from our platform and was originally recorded for our business development training program.  In this video, we will cover business marketing 101 which simply encompasses the basics of marketing.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Marketing can be defined as the activity, set of institutions, and processes for creating, communicating, exchanging and delivering  offerings that have value for customers, clients, partners and society at large.  
  2. Managing customer relationships is an essential part of marketing, helping to maintain and grow relationships with customers.  
  3. There are four types of utility: form utility, place utility, time utility and possession utility.
  4. A marketing plan is a useful way to prepare and execute a detailed plan for your marketing efforts.  

This video should serve as a valuable introduction to marketing and a starting point for building your business marketing knowledge.  

Thanks for joining us, and I will see you again soon,

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