Buyer Persona – Episode #121

by Richard Wilson on August 10, 2011

The following video is borrowed from our platform and was originally recorded for our copywriting training program.   In this video, the buyer persona is explained and you’ll hear about how creating one for your customer can really help improve your copywriting.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. The buyer persona–also known as the customer avatar–is a biographical profile of the buyer.
  2. Components of the buyer persona should include: Who the customer is; where the buyer lives; how he or she lives; what they want or need; the particular problem that you fix; the hopes, dreams and fears of the customer; and how you can best connect with the customer.
  3. A buyer persona profile can help you better connect with your potential buyer and better target your audience.
  4. Beware of the difference between identifying a buyer persona and stereotyping.  
  5. Some tips for creating a buyer persona include: Start today; be thorough in your research; make it personal; avoid stereotyping; and base your customer avatar on fact, not assumptions.

Creating a buyer persona is crucial to your copywriting and marketing success because it allows you to target your market more effectively and communicate better with prospects.  I hope that this video has been a valuable introduction to the buyer persona.

Thanks for joining us, and I will see you again soon,

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