Copywriting 101 – Episode #131

by Richard Wilson on August 12, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our copywriting training program.  It has been my experience that even great business managers and CEOs are largely unfamiliar with copywriting.  In this video you will get an introduction to copywriting 101 that will help you better understand what copywriting is and how it can help your business.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Copywriting is the process of writing copy.  Specifically, copywriting refers to the writing of copy for publications, websites and marketing materials.  
  2. Copywriting is important because it takes very little time for someone to decide whether to work with your business–your copy could make that difference between a client and a lost opportunity.
  3. Copy that is written well can be very valuable for a business because so many competitors are writing online to boost sales and yours must stand out.
  4. Do your research and know your target market.
  5. Include at least one call-to-action.
  6. Be aware of what you write.

I hope that this video on copywriting 101 has provided you with a solid understanding of the basics of copywriting.  Stay tuned for future videos on copywriting and how you can boost your business with great copy.  

Thanks for joining us, and I will see you again soon,

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