Crystal Clear Advantage – Episode #241

by Richard Wilson on September 30, 2011

In the following video, Richard Wilson explains the concept of a crystal clear advantage.  This is a very critical concept that you can really improve your marketing.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. You need to have a concise crystal clear advantage.
  2. Make sure you don’t sound like your competitors.
  3. Your USP should be niche-focused.
  4. Pick apart who exactly you’re targeting and the needs of that user.
  5. Craft your pitch to match that ideal user.

Developing a crystal clear advantage is crucial to the success of your business and your marketing efforts.

Thanks for joining us, and I will see you again soon,

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