Customer Loyalty Management – Episode #220

by Richard Wilson on September 3, 2011

The following video is borrowed from our platform and was originally recorded for our customer service training program.  Customer loyalty is crucial for sustaining sales and revenue for a business.  In this video, you will learn some tips for managing customer loyalty.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Things you should know about customer loyalty:
  2. It cannot be bought.
  3. It might happen accidentally, but often works better when the company makes the effort to encourage it.  
  4. It is not created overnight.
  5. Satisfaction and loyalty are not the same.
  6. It needs maintenance.  
  7. Ways to build customer loyalty:
  8. Be friendly.
  9. Give things away.  For free.
  10. Over-deliver.
  11. Do the unexpected.
  12. Offer excellent service throughout the entire customer experience.
  13. Be available.   

Customer loyalty is very important for any business.  I hope that this video improves your efforts at building customer loyalty.  

Thanks for joining us, and I will see you again soon,

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