Customer Service Marketing Strategy – Episode #142

by Richard Wilson on August 15, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our customer service training program.  Customer service is often an unused marketing tactic.  In this video, we cover how customer service can be a powerful marketing tactic.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. The best way to differentiate yourself from your competitors is to offer something that they do not.  
  2. Keep your promises.
  3. Be aware of what your marketing and advertising are promising people.
  4. Set realistic expectations, and then go above and beyond them.   

I hope that this video has successfully explained how customer service can be a powerful marketing tactic.  

Thanks for joining us, and I will see you again soon,

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