Educational Marketing Strategies – Episode #122

by Richard Wilson on August 10, 2011

The following video is borrowed from our platform and was originally recorded for our copywriting training program.   In this video,  we introduce the educational marketing concept.  Educational marketing is a different way to market your products and services by which you share information and educational resources with buyers.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. There are three main reasons why you should use educational marketing strategies: First, consumers no longer rely on advertising messages to make buying choices–at least not to the extent they once did.  Second, educational marketing gives customers the background needed to understand your communications and your products.  Last, educational marketing also gives your sales team the opportunity to connect to your prospects and provide value to them.
  2. You can apply educational marketing strategies by establishing what your educational message is; putting that into words; driving traffic through keyword targeting, press releases, and partnerships; finally, you should follow up with those people who have used your resources.  
  3. Avoid direct selling.
  4. Be honest and accurate.  
  5. Be sure to offer something that is really of value to the prospect.  
  6. Customers appreciate assistance and they will feel indebted to the company that helped them do their homework.  
  7. By providing a person with free educational information you are establishing a trust that is important and it shows that you are a company that sincerely wants to improve that person’s life.
I am a firm believer in the power of educational marketing because I have seen it work in my own business.  People are more likely to buy from someone or a company that provides them with accurate, honest information rather than pressuring them to buy something that they are unprepared to purchase.  I hope that this video is helpful to you in developing your own educational marketing strategies.  

Thanks for joining us, and I will see you again soon,

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