Email Marketing Video – Episode #166

by Richard Wilson on August 21, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing  training program.  Email marketing is one of the most effective ways to market your business over the internet.  In this email marketing video, I provide you with my top five email marketing tips to help you get started.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Use the reader’s first name in the subject line of the e-mail.  This will significantly increase the rate of opening.
  2. Make sure the first sentence is carefully selected, powerful and concise.
  3. Ensure that your message is casual and personal. 
  4. Everything in your email should be written from the perspective of how it benefits the reader.
  5. Make sure at the bottom of every email you should include an unsubscribe link.  
Email marketing is one of the best way to connect with prospects over the internet.  I hope that this email marketing video has provided you with some great tips on marketing your business by email.

Thanks for joining us, and I will see you again soon,

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