Freemium Business Model – Episode #108

by Richard Wilson on August 7, 2011

The following video is borrowed from our platform and was originally recorded for our sales training program.   Freemium is the idea that you will actually benefit from giving away knowledge and even products for free.  In this video, I discuss the never ending power of giving things away for free.

Video Transcript/Summary: The strategies and tips provided within this video module include:

  1. I believe that freemium is an incredibly powerful idea.  Today, not everyone is doing this but most successful people are embracing the freemium concept.
  2. You need to start doing this early so that you can get good at giving things away for free in a way that will benefit you and the recipient the most.
  3. Give away one of your best ideas or products for free (moving the free line). 
  4. Make sure that everyone on your team is contributing to this free item.
  5. If you need ideas for free giveaways: a survey, an e-book, a blog, a speech you’ve given that is recorded, an e-book and many other ways to give away free things. 

Many people are very afraid of giving things away for free, but you have to realize that by giving away some of your most valuable content or products you are introducing people to your best rather than something that is mediocre.  I believe that freemium is an essential aspect of working in today’s business world.

Thanks for joining us, and I will see you again soon,

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