Google Adwords Mistakes – Episode #205

by Richard Wilson on August 31, 2011

The following video is borrowed from our platform and was originally recorded for our internet marketing training program.   Learning from mistakes is essential for internet marketing especially given that it is new territory for many businesses and marketers.  In this video, I provide you with the top Google Adwords mistakes so you can learn from them and avoid making these mistakes in your own internet marketing.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Here are the top Google Adwords mistakes:
  2. Too many keywords in a campaign causing your click-through rate to be low and the visitors will not be relevant to your target keywords.
  3. Mixing content and search campaigns within the same campaign.  
  4. Mixing international and domestic advertising.  There are different costs for advertising in one country versus another.
  5. Setting up your adwords campaigns so that Google automatically optimizes them.  
  6. Not experimenting enough.  
I hope that you can learn from these common Google Adwords mistakes and avoid making them in your own business.  

Thanks for joining us, and I will see you again soon,

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