Google Tools Business Development – Episode #215

by Richard Wilson on September 2, 2011

The following video is borrowed from our platform and was originally recorded for our business development training program.   In recent years, Google has become one of the most important internet marketing resources for businesses.  In the following video, I will run through some of the most useful Google tools for business development.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Google Keyword Tool: This tool can be used to research different markets based on keywords.  You can see the competition and searches for each keyword.  
  2. Google Trends: This allows you to research different trends for keywords and you can take this into account in deciding whether to enter a market.  
  3. One of the most valuable component of Google Trends is that you can see what geographical regions are interested in your market.
  4. Google Wonder Wheel: The Wonder Wheel can give you some new ideas based on what searches are associated with a particular search term.  
I hope that this video has given you a good overview of the best tools for business development that Google has to offer.  

Thanks for joining us, and I will see you again soon,

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