Guerrilla Marketing Definition – Episode #168

by Richard Wilson on August 21, 2011

The following video is borrowed from our platform and was originally recorded for our public relations training program.  Guerrilla marketing is a concept that has become very popular within the last few years.  In this video, we provide you with some tips on using guerrilla marketing in your business.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Guerrilla marketing is an idea popularized by Jay Conrad Levinson in his book, Guerrilla Marketing: Secrets for Making Big Profits from Your Small Business.
  2. Guerrilla marketing can be defined as relying on your wits and strengths rather than accepting the constraints of limitations of your budget in order to market your business effectively and compete with your larger rivals.  
  3. The goal of guerrilla marketing is to create a unique, engaging and thought-provoking concept that generates buzz and will consequently turn viral.   
  4. Guerrilla marketing involves a unique approach, unconventional marketing, and creative thinking.
  5. Public relations is closely related to guerrilla marketing and even uses some of the same tactics and strategies.  
Guerrilla Marketing has had a huge effect on marketing and public relations since its release in 1984 and is required reading in many MBA programs across the country.  I hope that this video has provided you with a strong guerrilla marketing definition.  

Thanks for joining us, and I will see you again soon,

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