How to Make a Media Kit – Episode #134

by Richard Wilson on August 13, 2011

The following video is borrowed from our platform and was originally recorded for our public relations training program.  Media kits are self-promotion tools that you can use to get coverage and inclusion from media outlets.  In this video, you will learn how to make a media kit along with tips on how to make a media kit that is both effective and well-crafted.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Define the purpose of the media kit.
  2. Identify your targets.
  3. Identify the media that reach your target.
  4. Determine which of these will receive your media kit.
  5. Consider the importance of each aspect of the media kit.
  6. Understand how the recipient will use the components of the media kit.

Be sure to include as many of the items listed in the video when you make a media kit.  I hope that this video has been provided you with a better understanding of how to make a media kit.  

Thanks for joining us, and I will see you again soon,

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