Increasing Your Business to Business Sales – Episode #45

by Richard Wilson on July 5, 2011

In this episode recorded in Madrid, Spain Richard Wilson walks through some basics steps which should help you increase your levels of business to business (B2B) sales at your company.  These types of sales can be much more profitable than business to consumer sales so it is important to consider how you could serve businesses in your industry in some way.  (Download this Video in MP4 Format)

 

 

Video Transcript/SummaryBusiness to business sales have the opportunity to double your sales volume while tripling your business profits.   In every case where I have found a way to convert a business to consume offering into a business to business offering we have been able to increase our margins by a healthy percentage. 

As an exercise now that you have watched this video think about how 1-2 of your products could be packed as solutions for the employees of corporations, or how you could offer a complete solution of some sort to a medium sized business.  Test out 1-2 approaches and you will learn about how businesses buy in your industry and what they want just by having conversations with them.  Most people are honest and upfront about what solutions they really need and they will tell you what they want you to create.

Thanks for joining us, and I will see you again soon,

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