Internet Marketing Authority – Episode #195

by Richard Wilson on August 28, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing training program.   The psychological principle of authority can be a powerful way to boost your internet marketing effectiveness.  In this video, I explain how you can apply this principle to your own internet marketing.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Authority is the psychological principle that if you encounter two similar products you are more likely to buy something from the person or company that is perceived as more authoritative.  
  2. Focus on keyword dominance for your target niche or industry.  
  3. By dominating longtail keywords you can position yourself as an expert.
  4. Post very professional videos of yourself giving away tips to potential clients.
  5. Use the most effective, professional video for your website.  
I hope that this video helps you leverage the power of authority in your internet marketing.  

Thanks for joining us, and I will see you again soon,

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