Internet Marketing Budget – Episode #204

by Richard Wilson on August 30, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing training program.   Whether you are starting your own internet marketing business or budgeting the internet marketing for your company, it’s important to set a clear budget for internet marketing.  In this video, I give you some tips for setting an internet marketing budget.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Start small.  You want to get the structure set first before you invest a lot in a possibly losing strategy or one that needs adjustment.
  2. Test your pay-per-click ads constantly.   
  3. Make sure you A-B test your actual pages on your website to see what increases conversion rates.
  4. Ensure that your headline is really powerful.  
  5. When you are testing a pay-per-click advertisement, set a small budget that will not hurt you if your campaign is ineffective.  
  6. You have to risk it to get the biscuit.
  7. Diversify your strategies.  
Setting up an internet marketing budget can be crucial to the success of your internet marketing long-term.  I hope that this video has given you some great ideas for creating an effective internet marketing budget.  

Thanks for joining us, and I will see you again soon,

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