Internet Marketing Liking – Episode #197

by Richard Wilson on August 29, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing training program.   The psychological principle of liking can be an effective tool for internet marketers.  In this video, I explain how you can use the liking principle to improve your internet marketing.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Liking and friendliness is a psychological principle that if you see someone that is similar to yourself and likable you are more likely to do business with them.
  2. Emphasize similarities as much as possible in your advertisements, communications and written materials.
  3. Come up with a customer avatar that you use to create similarities.
  4. Create a real story for your business that makes your company more personable and easier to connect with customers.
  5. Be as helpful and likable as possible in your business.  
I hope that this video has given you a better understanding of the liking principle and improves your internet marketing efforts.  

Thanks for joining us, and I will see you again soon,

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