Internet Marketing Social Proof – Episode #200

by Richard Wilson on August 29, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing training program.   The psychological principle of social proof can give you some insight into why your internet marketing efforts are falling short or why they are succeeding.  In this video, I explain how you can apply this principle to your internet marketing.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Social proof is a psychological principle that if you see someone else doing something you are more likely to do that as well.
  2. Show the number of people who have subscribed to your blog, newsletter or have downloaded your e-book.
  3. Use a third-party to track these statistics.
  4. Use quotes on your website from past customers.
  5. Try to vary the way that you record your quotes using video, audio and text.
  6. Find authorities within your niche. 
I hope that this video has explained how social proof can boost the effectiveness of your internet marketing.  

Thanks for joining us, and I will see you again soon,

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