Inverted Pyramid Style – Episode #132

by Richard Wilson on August 13, 2011

The following video is borrowed from our platform and was originally recorded for our copywriting training program.  The inverted pyramid is a style of copywriting that can help you produce copy more easily and more effectively.   The following video is an introduction to the inverted pyramid style and how you can use it in your copywriting.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. The inverted pyramid is a style of writing used in many ways, primarily when relaying information so as to relay the most important information first and the least important information last.
  2. It is used because it allows people who skim the copy to find the most important information first.
  3. It also makes it easy for media to decide whether the story is worth their time.

I hope that this brief video has been a good introduction to the inverted pyramid style of writing copy.   

Thanks for joining us, and I will see you again soon,

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