Liking Business Development – Episode #212

by Richard Wilson on September 1, 2011

The following video is borrowed from our platform and was originally recorded for our business development training program.   In this video, I explain how you can apply the liking principle to business development.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Liking and friendliness is a psychological principle that if you see someone that is similar to yourself and likable you are more likely to do business with them.  
  2. Have a likable, personable company figurehead for your business.
  3. Do not be overly serious in your marketing.
  4. You should still be professional but try to be more likable.
  5. Focus on educational marketing in your business.  
The liking principle is a powerful idea that I came across while studying influence and persuasion.  I hope that this video has given you some valuable tips for applying the liking principle to business development.   

Thanks for joining us, and I will see you again soon,

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