The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our copywriting training program. I have researched the psychology of influence and persuasion for the past several years and the “liking” principle is can be a powerful tool in your copywriting arsenal. In this video, I talk about how you use the liking principle to write more influential and persuasive copy.
Video Transcript/Summary: The strategies and tips provided within this video module include:
- Liking is the psychological principle that if you see someone similar to yourself or likable then you are more likely to be influenced by that person.
- If you provide value first, you will create a sense of reciprocation and they will tend to like you more.
- Try to understand your prospect and relate to them so they will see you as more like yourself.
- Try to write more casually even if your market is very sophisticated.
- Create a one-page “cheat sheet” that your prospects use most often and inject them into your copy.
The liking principle may seem very basic or intuitive but I have found that many great copywriters still overlook this aspect. I hope that this video helps you develop better, more relatable copywriting.
Thanks for joining us, and I will see you again soon,
