The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program. A media alert can be a powerful public relations tool. In this video, you will learn a media alert definition and how it fits into your public relations strategy.
Video Transcript/Summary: The strategies and tips provided within this video module include:
- If you are wondering, “what is a media alert?” here is the answer: this is an alert to the media that is used primarily when asking for a news or media source to cover or attend an event in order to create PR around it.
- A media alert is not something that is distributed to the public.
- A media alert is like a request for coverage. A press release is like a request for publishing.
- Target the right people.
- Be succinct.
- Limit your media alert to just one page.
- Proofread…proofread again.
It is important to understand the difference between a media alert and a press release; I hope that this video has cleared up any confusion between these common public relations terms.
Thanks for joining us, and I will see you again soon,
