Media Alert Definition – Episode #150

by Richard Wilson on August 17, 2011

The following video is borrowed from our platform and was originally recorded for our public relations training program.  A media alert can be a powerful public relations tool.  In this video, you will learn a media alert definition and how it fits into your public relations strategy.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. If you are wondering, “what is a media alert?” here is the answer: this is an alert to the media that is used primarily when asking for a news or media source to cover or attend an event in order to create PR around it.  
  2. A media alert is not something that is distributed to the public.
  3. A media alert is like a request for coverage.  A press release is like a request for publishing.
  4. Target the right people.
  5. Be succinct.
  6. Limit your media alert to just one page.
  7. Proofread…proofread again. 

It is important to understand the difference between a media alert and a press release; I hope that this video has cleared up any confusion between these common public relations terms.  

Thanks for joining us, and I will see you again soon,

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