Mind Share Marketing – Episode #145

by Richard Wilson on August 16, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing training program.  For those of you wondering, “what is mind share?” this video will provide a full definition of mind share and mind share marketing.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Mind share is the amount of time or thinking that a person devotes to a specific brand, company, product or service.
  2. There is only so much attention that a customer will allocate to making a decision and capturing some of that time, attention and consideration from the consumer is crucial for the brand and the product.
  3. Companies create and maintain mind share through public relations, advertising and marketing.  

I hope that this video has given you a great definition of mind share and how it can be a useful marketing tool.  

Thanks for joining us, and I will see you again soon,

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