Mindshare 101 – Episode #222

by Richard Wilson on September 4, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our customer service training program.  Mindshare is a marketing concept that refers to the amount of time or thinking that an individual devotes to a specific brand, company, product, or service.  In this video, you will learn some strategies for building mindshare.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Mind share is the amount of time or thinking that an individual devotes to a specific brand, company, product, or service.
  2. A company creates mindshare through:
  3. Public relations activities.  
  4. Marketing campaigns. 
  5. Advertising.  

I hope that this video helps you understand the importance of mindshare.    

Thanks for joining us, and I will see you again soon,

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