The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our customer service training program. Mindshare is a marketing concept that refers to the amount of time or thinking that an individual devotes to a specific brand, company, product, or service. In this video, you will learn some strategies for building mindshare.
Video Transcript/Summary: The strategies and tips provided within this video module include:
- Mind share is the amount of time or thinking that an individual devotes to a specific brand, company, product, or service.
- A company creates mindshare through:
- Public relations activities.
- Marketing campaigns.
- Advertising.
I hope that this video helps you understand the importance of mindshare.
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