Newsworthy News – Episode #141

by Richard Wilson on August 15, 2011

The following video is borrowed from our platform and was originally recorded for our public relations training program.  How do you make sure that your public relations writing is newsworthy?  In this video, we provide you with some tips for making your news newsworthy.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. What is newsworthy?  Part of your public relations duties is to make your news newsworthy.  
  2. Some important factors are: relevance, timing, significance, proximity and eminence.  
  3. Being newsworthy matters because magazines and newspapers have gone virtual.  
  4. It also matters because people still find these sources credible.
  5. People can still watch TV.
  6. Media can help to promote and cover events.
  7. Do your homework. 

I hope that this video has given you some great strategies and tips on making your public relations newsworthy.  

Thanks for joining us, and I will see you again soon,

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