The 4 P’s of Sales – Episode #184

by Richard Wilson on August 25, 2011

The following video is borrowed from our platform and was originally recorded for our business development training program.  In this video, you will learn the four P’s of sales that will help you in your sales and marketing efforts.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. The 4 P’s of Sales are product, place, price and promotion.  
  2. Product: Are customers looking to buy what you are selling?
  3. Place: Are you offering your a product in a place where people can access it, are willing to go to in order to obtain it, or a place where your competition is not offering it?
  4. Promotion: Where are you advertising your product?
  5. Price: Though the sales team may not have much say in the area, it is also an important aspect to pay attention to.  

I hope that the 4 P’s of sales help you in your business.       


Thanks for joining us, and I will see you again soon,

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