The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program. A press release can be a highly effective way to reach out to potential clients and those in your industry. In this video, you will learn the basics of press release 101.
Video Transcript/Summary: The strategies and tips provided within this video module include:
- A press release is often referred to as a news release and is a document used to share information with the media and the public.
- As the title suggests, a news release includes news about the company and industry.
- Press releases are an important tool that allows you to share information with the press and the public that keeps both groups updated on your company and its accomplishments.
- Make the news relevant and newsworthy.
- Follow the formula but do more than that to make it interesting and readable.
- Proofread. Edit. Repeat.
A press release can be a really effective way to share information with the public and the media and establish your brand. I hope that this video has provided you with some practical steps to write a great press release.
Thanks for joining us, and I will see you again soon,
