Press Release 101 – Episode #151

by Richard Wilson on August 17, 2011

The following video is borrowed from our platform and was originally recorded for our public relations training program.   A press release can be a highly effective way to reach out to potential clients and those in your industry.  In this video, you will learn the basics of press release 101.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. A press release is often referred to as a news release and is a document used to share information with the media and the public.  
  2. As the title suggests, a news release includes news about the company and industry.  
  3. Press releases are an important tool that allows you to share information with the press and the public that keeps both groups updated on your company and its accomplishments.
  4. Make the news relevant and newsworthy.
  5. Follow the formula but do more than that to make it interesting and readable.  
  6. Proofread.  Edit. Repeat.  

A press release can be a really effective way to share information with the public and the media and establish your brand.  I hope that this video has provided you with some practical steps to write a great press release.  

Thanks for joining us, and I will see you again soon,

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