Public Relations Campaign Plan – Episode #147

by Richard Wilson on August 16, 2011

The following video is borrowed from our platform and was originally recorded for our public relations training program.  Crafting a strong, well thought out public relations campaign plan is key to the success of your PR campaign.  In this video, we provide you with a list of components that should be included in your public relations campaign plan.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. A public relations campaign is a campaign designed to generate PR for a brand, company, etc.
  2. The term is synonymous with a PR plan, as both have a short lifespan and need to be re-vamped upon completion.
  3. Core components of a public relations campaign plan include the following:
  4. The introduction.
  5. Objectives and goals.
  6. Target audience.
  7. Strategies.
  8. Activities.
  9. Implementations and evaluation.
  10. Budget.

A public relations campaign plan should incorporate the aforementioned components but do not be afraid to include more information if necessary.  Tailor the public relations campaign plan to your needs and your client’s needs.  

Thanks for joining us, and I will see you again soon,

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