Public Relations Liking Principle – Episode #155

by Richard Wilson on August 20, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program.   The psychological principle of liking can be a powerful public relations tool if used effectively.  In this video, you will learn how you can use the liking principle to enhance the effectiveness of your public relations.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Liking and friendliness is a psychological principle that if you see someone that is similar to yourself and likable you are more likely to do business with them.
  2. Media professionals are hard to pitch to, one way to get across to them is to act similar and to get in their same mindset.  Basically, mimic their manners during your interactions to connect better with them.
  3. Emphasize your story within a press release to help people connect with your personal story and be more likely to like you and your business.
These tactics can really enhance the effectiveness of your public relations campaigns and help your business grow.  

Thanks for joining us, and I will see you again soon,

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