Public Relations SEO – Episode #171

by Richard Wilson on August 22, 2011

The following video is borrowed from our platform and was originally recorded for our public relations training program.  Search engine optimization is a vital aspect of internet marketing and the more you incorporate SEO into your business, the better off you will be.  In this video, you will learn how SEO can help your public relations.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. SEO for public relations is the use of search engine optimization for your PR activities such as press releases, interview scripts, articles, blog posts, e-books, etc.  
  2. SEO is something you can do on your own that will make your public relations activities more productive and effective at reaching a large, targeted audience.  
  3. Shift your SEO skills to apply them to your public relations writing.
  4. Pay attention to your keywords. 
  5. Be consistent, cognizant, and aware.    

Search engine optimization is growing to be a more and more effective tool for reaching more people with your public relations writings.  I hope that this video has provided you with some ideas for using SEO in your public relations.     

Thanks for joining us, and I will see you again soon,

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