Reaching Your Audience – Episode #135

by Richard Wilson on August 13, 2011

The following video is borrowed from our platform and was originally recorded for our public relations training program.  A big part of public relations is identify and reaching your audience.  In this video, we cover how you can better reach your audience in your public relations activities.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Successful public relations campaign rely on a well-thought-out, focused plan.
  2. Do your homework.
  3. Consider both primary and secondary research.
  4. Build a strategy that effectively targets your audience built on a solid foundation of research.

I hope that this video is helpful in reaching your audience in your public relations work.  

Thanks for joining us, and I will see you again soon,

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