Sales Funnel Definition – Episode #211

by Richard Wilson on September 1, 2011

The following video is borrowed from our platform and was originally recorded for our internet marketing training program.  The use of a sales funnel can be a key to a successful marketing strategy.  In this video, I provide a definition of the sales funnel and some helpful tips on using a sales funnel in your business.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. It’s important to first find a great market and then figure out what products to sell them.  
  2. Sales funnels are a way to gather customers and create a long-term customer relationship.
  3. Consider what is the average value of each client so that you can figure out what to spend on each client.
  4. The purpose of a sales funnel is to look at a marketplace and figure out what the first step to interacting with those customers should be.
  5. Provide something that makes it easy to start a relationship with the customer.
  6. Leverage the power of commitment.  
  7. Eventually build up the layers of your products to the most expensive and valuable ones.    
A sales funnel can play an integral role in increasing sales for your business.  I hope that this video has increased your understanding of this powerful sales and marketing technique.  

Thanks for joining us, and I will see you again soon,

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