Scarcity Marketing – Episode #128

by Richard Wilson on August 12, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our copywriting training program. In this video, I talk about how you can leverage the power of scarcity in your copywriting to increase your conversion rate.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Scarcity is the psychological principle that shows that if you go to two different websites that offer the same product, you will be more likely to buy one that is seen as more limited or rare.  
  2. By making things more scarce you can do better in your copywriting work.
  3. You want to position your product as the only solution; this should be true if you have done a good job of developing your USP.
  4. Have a countdown of the number of copies of your product left or the number of hours left to buy.
  5. When you run out of copies of your product, then close down.  You can then put a email opt-in form up so you don’t lose all sales but show that your product is truly rare and limited.

Scarcity can be a powerful psychological tool in your copywriting and it can help add that little push that your prospect might need in order to click “buy”.  I hope that this video has been a helpful overview of scarcity marketing and copywriting.  

Thanks for joining us, and I will see you again soon,

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