Social Media for Your Business – Episode #172

by Richard Wilson on August 22, 2011

The following video is borrowed from our platform and was originally recorded for our public relations training program.  It is clear that social media is here to stay and many businesses have benefited from embracing social media and using it to meet new customers and better serve current clients.  In this video, you will learn how you can make social media work for your business.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Social media is used to a much greater extent by small and medium sized companies.  
  2. Small businesses especially seem to be recognizing the value in social media for growing their business and communicating with potential and current customers.  
  3. Benefits of social media include: word of mouth publicity, crisis management, brand management, and customer engagement.  
  4. If you use social media be sure to measure the results and keep an eye on all related activities.
  5. First establish if social media is the right tool for your business to use.      

It can seem unnecessary or even intimidating to implement social media for your business but the benefits of doing so can often be tremendous.  If it seems like it could be a good fit for your business, I highly recommend embracing social media and looking for ways that you can seamlessly make social media work for your business.      

Thanks for joining us, and I will see you again soon,

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