Spreading News Online – Episode #167

by Richard Wilson on August 21, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program.  A big part of public relations is being able to generate news about your company or product.  In this video, you will learn how you can get your news to spread online.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Public relations has changed because of the internet and social media.
  2. Social media is important because your customers are there already.
  3. Social media is also important because your competition is there.
  4. Finally, social media is free.
  5. You can encourage the spreading of your news by saying something interesting, saying something well and speaking to a “cause.”
  6. Your decisions need to be fueled by the wants, needs and desires of the company–not necessarily what you or your company considers most important.  
Being able to get your news to spread online is an essential part of online public relations.  If you do not put any effort into generating news stories about your company or product online then you will be missing out on a valuable way to build interest and awareness of your company on the internet.  

Thanks for joining us, and I will see you again soon,

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