Story Telling Training for Business Owners – Episode #23

by Richard Wilson on June 3, 2011

In Episode #23 Richard provides a short 5 minute training on story telling for marketers and business owners.  He explains why story telling is an important communication tool and how you can use it to not just sell but win over your potential clients and turn them into fans of you and what you are trying to do.  (Download in MP4 Format)

Video Transcript/Summary: Within this video on story telling I cover:

  • If you can master story telling you can make more sales without people feeling like you are selling them. It genuinely shows how you overcame a struggle to offer your product or service.
  • Use the Heroes Journal Structure for telling your stories, this way you don’t have to be creative in adding suspense or excitement to your story.  If you use this structure your authentic story will come off as more of an interesting adventure rather than a bland sales pitch on why you should be trusted.
  • You can weave authority points into your story without making it seem like you are bragging about yourself, when facts are displayed as part of a story they are more believable.
  • The great thing about story telling is that you can practice it every day in meetings or with friends and family until you are really good

I hope you enjoyed this short overview on how to tell stories for business and marketing.  Thanks for joining us, see you next time!

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