Storytelling Marketing – Episode #169

by Richard Wilson on August 22, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing training program.  A powerful way to communicate in your marketing is to tell a story.  In this video, you will learn why telling stories are vital to your marketing success.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Storytelling is a fundamental aspect of marketing that is sometime overlooked or ignored.
  2. In fact, storytelling is often the reason that we purchase the things we do, and do the things that we do day in and day out. 
  3. Don’t focus too much on product specs that can get you bogged down in too much detail.  
  4. Worldviews are created by past experiences, word of mouth, advertising, marketing, public relations, etc.  
  5. Take advantage of changing worldviews.    

Storytelling is an incredibly important aspect of your marketing, I hope that this video has provided you with some helpful tips for telling a story in your marketing.   

Thanks for joining us, and I will see you again soon,

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