Successful Pitching – Episode #159

by Richard Wilson on August 19, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program.   Pitching your company’s story or press release to the media can be an art form.  This video will give you some practical steps for successful pitching.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. A pitch is the story you tell the media.  
  2. You can successfully pitch by being considerate, personable, and observant.  
  3. Taking the first step means knowing which direction to go. 
  4. Qualify your prospects.  Professionals need to qualify people they can sell to. 
  5. Create a targeted pitch.
  6. Practice, practice, practice.
  7. Remember: the media needs your stories.    
Successful pitching involves taking a careful, deliberate approach.  Most of all it takes practice, lots of practice to become good at pitching.  
Thanks for joining us, and I will see you again soon,

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