business psychology

Public Relations Social Proof – Episode #164

by Richard Wilson on August 20, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program.   The psychological principle of social proof is a powerful idea in business psychology.  In this video, you will see how the principle of social proof can be applied to public relations.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1.  Social proof is a psychological principle that if you see someone else doing something you are more likely to do that as well.
  2. Issue a press release showing how high the demand for your product or service is and how popular it is.  
  3. Point to other publications and media that have printed articles or stories about your company to show that you are trusted and recommended by these other media outlets.
  4. Apply social proof in as many aspects of your public relations work as possible. 
I hope that this quick application of social proof helps you in your public relations.    

Thanks for joining us, and I will see you again soon,

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Public Relations Commitment – Episode #162

by Richard Wilson on August 20, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program.   The psychological principle of commitment can be a powerful public relations tactic.  In this video, you will learn how the commitment principle applies to public relations.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Commitment is a psychological principle that if you someone starts on a path they are very likely to continue on that path rather than pursue an alternative later.
  2. One application of the commitment principle is through article publishing and getting mentioned in a popular publication.  Go to the low hanging fruit, i.e. the publications that you have already established a working relationship with.  
  3. If you’re providing information to media professionals you will be seen as a resource and editors will start coming to you for your valuable information and insights. 
  4. Another way to leverage commitment in your public relations is to think about what you want to market or highlight within a press release or media story.  
  5. Consider offering a free resource that will establish a connection with your readers in your press release. 
The commitment principle can be a really valuable tool in your public relations work.  By establishing a connection with publications, providing useful information and making sure that you first establish a connection with your press release readers before selling them something expensive, you can use the commitment principle to improve your public relations.    

Thanks for joining us, and I will see you again soon,

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Public Relations Liking Principle – Episode #155

by Richard Wilson on August 20, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program.   The psychological principle of liking can be a powerful public relations tool if used effectively.  In this video, you will learn how you can use the liking principle to enhance the effectiveness of your public relations.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Liking and friendliness is a psychological principle that if you see someone that is similar to yourself and likable you are more likely to do business with them.
  2. Media professionals are hard to pitch to, one way to get across to them is to act similar and to get in their same mindset.  Basically, mimic their manners during your interactions to connect better with them.
  3. Emphasize your story within a press release to help people connect with your personal story and be more likely to like you and your business.
These tactics can really enhance the effectiveness of your public relations campaigns and help your business grow.  

Thanks for joining us, and I will see you again soon,

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Controlling Emotional Decisions – Episode #84

by Richard Wilson on August 1, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our business management training program.  Many times as a business manager you will find yourself faced with an important decision and you might find it difficult to separate and control the emotion in that decision.  In this video, I offer my best advice on successfully controlling emotional decisions.

Video Transcript/Summary: The strategies and tips provided within this video module include:

  1. It is very common to feel emotion when you are making a business decision and sometimes that emotion can be helpful (such as excitement for a new product) other times it can be detrimental to your decision-making ability (such as anger over a past problem, fear of failure, etc.).
  2. One trick for controlling emotional decisions is to keep a business journal that lets you vent and develop your ideas before you work them out with others.
  3. Another good way to separate your emotion from the decision is to speak with a business mentor or associate to get some advice on how best to handle the situation.
  4. At certain times it is necessary to let a person go but you have to look at that person as a business asset and not make a hasty, emotional decision that will hurt your business.  
  5. The last tip is that as a business manager you have to treat all of your employees as an individual. 

This topic is rarely covered in management books or training but I feel that controlling emotions in a decision is a very important aspect of managing. 

Thanks for joining us, and I will see you again soon,

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The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our business management training program.  Scarcity is a psychological principle that can be incredibly effective when used as a motivating tool.  In this video, I explain how you can use this psychological principle to motivate your team, make sure that people respect your time and run your business more effectively.

Video Transcript/Summary: The strategies and tips provided within this video module include:

  1. Scarcity is basically the idea that if you have two business managers and one is always available, never busy and always willing to devote all of his time to whatever comes up and there is another manager whose time is very scarce and important, then the latter manager is more important, has more work going on and his time is very important.
  2. This psychological principle can be an effective motivating tool and when you make sure that your time is seen as scarce, you will find that it improves your business management.
  3. A way that you can use this is to make sure that when you are working with your team you use time line-based bonuses.  For example, you can tell your employee: “If you get this task done this week, you can have half a day off.”  This makes that bonus more scarce because there is a time line for finishing it.
  4. Another technique is to become more in-demand.  If you do this, people will respect your time more and you will extract more value from your meetings and interactions.
  5. The more that you leverage this scarcity principle, the more you will be perceived as an in-demand authority. 

If you are recognized as an in-demand person with scarce time, your peers, superiors and others will grow to respect your time and abilities. 

Thanks for joining us, and I will see you again soon,

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The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our business management training program.  I have researched the psychology of influence and persuasion for the past several years and the “liking” principle is an often overlooked concept in business.  In this video, I explain how you can use the psychological principle of liking to be a better business manager.

Video Transcript/Summary: The strategies and tips provided within this video module include:

  1. Liking is the psychological principle that if you are a business manager and you are trying to get a project accomplished, the people around you will be more influenced by you if they see you as similar to themselves, if they like you, and if they think you are friendly.
  2. This is something that is very often overlooked by business managers. 
  3. One way to employ this psychological principle is to find common ground and personal similarities with the people that you work with and use those similarities to connect with your employees and superiors on a personal level.
  4. Another way to use liking is to mentor someone on your team.  This will help you connect with your staff as a business manager and develop that person’s skills while becoming more friendly with your team.
  5. Lastly, you can try to see any problems, issues or conflicts from the perspective of the people you are managing. 

I have found that by taking concrete steps to employ the liking principle, I have fostered a better relationship with my team and created a more enjoyable workplace.  I highly recommend that you look for ways to use the liking principle in your own business. 

Thanks for joining us, and I will see you again soon,

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Business Management Social Proof – Episode #72

by Richard Wilson on July 29, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our business management training program.  I have studied the psychology of influence and persuasion and one very important psychological principle is social proof.  In this video, I explain how you can leverage the power of social proof in your business management.

Video Transcript/Summary: The strategies and tips provided within this video module include:

  1. Social proof is the idea that when individuals are unsure about what to do they will look to others to show them the correct behavior or action.
  2. Social proof applies to business management because there are many different ways in which you can use social proof to influence potential clients, business partners and others in a positive way. 
  3. One way to leverage the power of social proof is to seek out mentors and endorsements from key executives in your industry.  This will provide the social proof that top executives are trusting you with their time and that others should do so, as well.
  4. Another way to utilize social proof in business management is to complete projects that are done so well that people begin to inquire about who did that project so well.  This will create a word-of-mouth social proof that you are to be trusted and that you are talented.

Social proof is a useful psychological principle that will help you excel in your business and be more successful.  We all rely on social proof when making business decisions and you should look for ways to leverage the power of this in your business. 

Thanks for joining us, and I will see you again soon,

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Business Management Psychology – Episode #71

by Richard Wilson on July 28, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our business management training program.  In this video, I talk about leveraging the power of reciprocation in business management.  I explain what this psychological principle is and how it can really help in managing your business.

Video Transcript/Summary: The strategies and tips provided within this video module include:

  1. Reciprocation is the influence law that when you give someone something they will want to pay you back in some way.
  2. There are many ways to utilize reciprocation in business management.
  3. One way to do this is through the people who you are managing.  There may be various conflicts regarding your employees and you can use reciprocation to better manage these individuals.  You can use this strategy when assigning work, negotiating paid leave/sick days and other areas; then, your employee will reciprocate with positive performance, a good review to your superiors, and other great results. 
  4. Another way to use reciprocation is to gain the respect of your boss, your superior or business partner.  For example, you can take the initiative to document your processes or some other way of providing value first without demanding something in return.
  5. If you make a habit of providing value first, then you will find others reciprocating and helping your business grow.

Reciprocation is a very important psychological principle and I have found that it can be very helpful in motivating and managing employees, developing strong business partnerships and gaining recognition as a business leader.

Thanks for joining us, and I will see you again soon,

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