public relations campaigns

What is a Public Relations Campaign? – Episode #154

by Richard Wilson on August 18, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program.   For those of you wondering, “what is a public relations campaign?” this video will provide a full definition of a public relations campaign and how you can launch one in your business.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

 

  1. Start off on the right foot.
  2. Do your homework.
  3. Understand your target market.
  4. Know your competition.
  5. Stay on the right foot.
  6. Do your research.
  7. Create a public relations plan.
  8. Keep a steady pace. 
  9. Release materials in a steady but spread-out manner.
  10. Maintain public interest.
  11. Keep track of where you’ve been.
The most important part about a public relations campaign is that it is well researched, well designed and well thought out.  I hope that this video has given you a better understanding of what a public relations campaign is.  

Thanks for joining us, and I will see you again soon,

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Public Relations Campaign Plan – Episode #147

by Richard Wilson on August 16, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program.  Crafting a strong, well thought out public relations campaign plan is key to the success of your PR campaign.  In this video, we provide you with a list of components that should be included in your public relations campaign plan.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. A public relations campaign is a campaign designed to generate PR for a brand, company, etc.
  2. The term is synonymous with a PR plan, as both have a short lifespan and need to be re-vamped upon completion.
  3. Core components of a public relations campaign plan include the following:
  4. The introduction.
  5. Objectives and goals.
  6. Target audience.
  7. Strategies.
  8. Activities.
  9. Implementations and evaluation.
  10. Budget.

A public relations campaign plan should incorporate the aforementioned components but do not be afraid to include more information if necessary.  Tailor the public relations campaign plan to your needs and your client’s needs.  

Thanks for joining us, and I will see you again soon,

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