public relations

Marsha Friedman Public Relations Interview – Episode #237

by Richard Wilson on September 27, 2011

The following audio interview is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program.    Marsha is author of Celebretize Yourself and CEO of EMS Incorporated a national public relations agency. Marsha is an expert on positioning yourself as an authority and celebrity within your industry and she has experience in helping over 100 clients as well as her own business in doing this..  (Download this file in Mp3 format)

Interview Transcript: Coming soon.

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Richard Wilson Public Relations Interview – Episode #183

by Richard Wilson on August 25, 2011

The following audio interview  is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program.  Here is an interview that I did for our public relations training program as I have handled over 1,000 PR inquiries since starting my first business over 10 years ago. In that public relations experience, I have developed some insights, painful lessons learned, and best practices which I share in this audio interview.  (Download this file in Mp3 format)

Interview Transcript: Coming soon.

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Public Relations Social Proof – Episode #164

by Richard Wilson on August 20, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program.   The psychological principle of social proof is a powerful idea in business psychology.  In this video, you will see how the principle of social proof can be applied to public relations.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1.  Social proof is a psychological principle that if you see someone else doing something you are more likely to do that as well.
  2. Issue a press release showing how high the demand for your product or service is and how popular it is.  
  3. Point to other publications and media that have printed articles or stories about your company to show that you are trusted and recommended by these other media outlets.
  4. Apply social proof in as many aspects of your public relations work as possible. 
I hope that this quick application of social proof helps you in your public relations.    

Thanks for joining us, and I will see you again soon,

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Public Relations Commitment – Episode #162

by Richard Wilson on August 20, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program.   The psychological principle of commitment can be a powerful public relations tactic.  In this video, you will learn how the commitment principle applies to public relations.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Commitment is a psychological principle that if you someone starts on a path they are very likely to continue on that path rather than pursue an alternative later.
  2. One application of the commitment principle is through article publishing and getting mentioned in a popular publication.  Go to the low hanging fruit, i.e. the publications that you have already established a working relationship with.  
  3. If you’re providing information to media professionals you will be seen as a resource and editors will start coming to you for your valuable information and insights. 
  4. Another way to leverage commitment in your public relations is to think about what you want to market or highlight within a press release or media story.  
  5. Consider offering a free resource that will establish a connection with your readers in your press release. 
The commitment principle can be a really valuable tool in your public relations work.  By establishing a connection with publications, providing useful information and making sure that you first establish a connection with your press release readers before selling them something expensive, you can use the commitment principle to improve your public relations.    

Thanks for joining us, and I will see you again soon,

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The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program.   Blogging is a combination of both public relations and internet marketing.  In this video, you will see how you can use blogging as both a public relations and internet marketing tool.


Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Public relations and internet marketing have a similar goal: to increase awareness, sales, exposure, etc.  
  2. A blog can do all of this and serve as an educational tool.
  3. Just do it.
  4. Don’t be afraid.
  5. Make time.
  6. Be consistent.
  7. Make your content digestible.  
A blog can serve as a really important instrument for your public relations and internet marketing activities.  I hope that this video has been helpful in explaining how blogging can serve as both a public relations and internet marketing tool.    
Thanks for joining us, and I will see you again soon,

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5 Public Relations Roles – Episode #152

by Richard Wilson on August 17, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program.   A public relations professional must handle a variety of roles and responsibilities.   In this video, you will learn about the 5 roles of the public relations professional.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Public relations professionals must take on at least five roles in their PR career because public relations is a fast-changing industry and titles are merging along with the associated activities and responsibilities.
  2. Roles include the following:
  3. Liaison
  4. Supervisor/Director
  5. Media relations manager
  6. Customer Relations Manager
  7. Advisor

A public relations professional must wear many hats in a company, especially a small business.  I hope that this video has provided you with tips that make juggling all of these different roles easier and more efficient.  

Thanks for joining us, and I will see you again soon,

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Press Release 101 – Episode #151

by Richard Wilson on August 17, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program.   A press release can be a highly effective way to reach out to potential clients and those in your industry.  In this video, you will learn the basics of press release 101.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. A press release is often referred to as a news release and is a document used to share information with the media and the public.  
  2. As the title suggests, a news release includes news about the company and industry.  
  3. Press releases are an important tool that allows you to share information with the press and the public that keeps both groups updated on your company and its accomplishments.
  4. Make the news relevant and newsworthy.
  5. Follow the formula but do more than that to make it interesting and readable.  
  6. Proofread.  Edit. Repeat.  

A press release can be a really effective way to share information with the public and the media and establish your brand.  I hope that this video has provided you with some practical steps to write a great press release.  

Thanks for joining us, and I will see you again soon,

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