Testing Marketing – Episode #208

by Richard Wilson on August 31, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our internet marketing training program.  Testing your marketing is an essential process to understand how efficient your marketing campaigns are.  In this video, I will explain why testing marketing is so important.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Lots of business success comes from speed of implementation.  If your marketing is not working you need to know that very quickly and replace it with a successful strategy.
  2. By testing, you can have objective decision making in your business.  
  3. The importance of incremental improvement is another reason to use testing in your marketing. 
  4. If you only have a certain amount of money to spend on marketing then you want to limit your trade-off costs.
These are some of the reasons that I value testing in marketing so much.  I believe that testing should be a really integral aspect of any marketing campaign.  

Thanks for joining us, and I will see you again soon,

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