The Importance of Public Relations in Business – Episode #149

by Richard Wilson on August 17, 2011

The following video is borrowed from our BusinessTraining.com platform and was originally recorded for our public relations training program.  Public relations is an incredibly important and sometimes undervalued area in business.  In this video, you will learn about the importance of public relations in business.

Video Transcript/SummaryThe strategies and tips provided within this video module include:

  1. Why should you care about public relations?  Put simply: because your customers care.  
  2. Public relations in business can increase awareness.
  3. Public relations in business can increase trust.
  4. Public relations in business can increase loyalty.  
  5. Companies need to be more aware of changes taking place in the marketplace, technological and consumer based, and adapt their strategies accordingly.  
  6. The next step is: do it. 

Public relations can be an essential part of your business, if you embrace it.  Failing to adopt any public relations strategy may even end up hurting your company in the long run.  I hope that this video has shown the importance of public relations in business.   

Thanks for joining us, and I will see you again soon,

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